Articles Junction

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Article Junction is an online blog of Sandeep Patil. Here, I share my encounters and experiences of life and would contribute articles on variety of topics; like finance, technology, health, the Internet, mobile, celebrities, etc. I shall also publish review articles on latest movies, documentaries, gadgets, products, services, so on. My attempt is to blog what I have seen, understood and learned.

Authors

Articles published on 'Articles Junction Blog' (AJB) are written and published by Sandeep Patil. This blog is updated and maintained by my co-author and webmaster Manoj Patil. Some articles are also contributed by our guest bloggers on a timely manner. We hope you will enjoy reading our articles. We welcome you to submit your suggestions.

Welcome to Articles Junction Blog, a free information portal on variety of subjects and topics that influenced different aspects of my life.

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Advantages and Disadvantages of Downward Communication

Advantages of Downward Communication


Advantages of downward communication are given in the diagram below.


Advantages of downward communication

Image credits © Manoj Patil.



Benefits of downward communication are followed:


  1. Useful for management
  2. Good organization
  3. Useful for employees
  4. Superiors well informed
  5. A Sense of belonging

Downward communication advantages are.


1. Useful for management


Downward communication is the backbone of an organization. The management finds it useful to communicate necessary official information or plan of work to employees.


2. Good organization


In downward communication, there is a clear-cut division of responsibility and accountability. Discipline, satisfaction, harmony and co-operation follow automatically.


3.Useful for employees


Downward communication is useful for employees as they are well informed about their work from time to time. It gives them motivation and raises the morale of employees.


4. Superiors well informed


Downward communication keeps the superiors well informed about the development of the work as communication takes place along the well-defined lines.


5. A Sense of belonging


In downward communication, the employees carry a strong feeling of participation in the management of the organization. They regard themselves as important employees.


Disadvantages of Downward Communication


Disadvantages of downward communication are given in the diagram below.


Disadvantages of downward communication

Image credits © Manoj Patil.


Drawbacks of downward communication are followed:


  1. Time consuming
  2. Distortion
  3. Authoritarian approach
  4. Over and under Communication
  5. Different priorities
  6. No confidential matter

Downward Communication disadvantages are.


1. Time consuming


Downward communication is time consuming communication because it moves along the line of command of the hierarchy. It results in waste of time as the line of communication is long.


2. Distortion


Downward communication has to pass through many levels of authority, so there is a delay as well as distortion of the message.


3. Authoritarian approach


In downward communication, there is too much concentration of authority at the higher level. As people in the lower levels are merely receivers of decisions. So they unconsciously receive such message and miscommunication results.


4. Over and under Communication


Downward communication suffers from over communication or under-communication. In over-communication supervisors talk too much and merely waste the time of his subordinates. Due to this, the juniors are not respecting the seniors and there is indiscipline among the juniors. In under-communication, the supervisor does not talk enough and leaves his subordinates to his guessing about what he wants them to do.


5. Different priorities


In downward communication, the employees seek information about job security, salary, promotion and other beneficial schemes, but the management prefers to pass down orders and directions only. The gap between their priorities leaves the employees and employers dissatisfied.


6. No confidential matter


In downward communication, confidential matter cannot be disclosed at lower levels.


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4 Comments :

  1. Dickson Kigora said...

    I find it helpful, thanks.

  2. jaykate said...

    Thanks

  3. Unknown said...

    Thanks very much.its helpful.

  4. letty said...

    thanks soo much its helpful

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