Articles Junction

Your One Stop Information Junction

About

Article Junction is an online blog of Sandeep Patil. Here, I share my encounters and experiences of life and would contribute articles on variety of topics; like finance, technology, health, the Internet, mobile, celebrities, etc. I shall also publish review articles on latest movies, documentaries, gadgets, products, services, so on. My attempt is to blog what I have seen, understood and learned.

Authors

Articles published on 'Articles Junction Blog' (AJB) are written and published by Sandeep Patil. This blog is updated and maintained by my co-author and webmaster Manoj Patil. Some articles are also contributed by our guest bloggers on a timely manner. We hope you will enjoy reading our articles. We welcome you to submit your suggestions.

Welcome to Articles Junction Blog, a free information portal on variety of subjects and topics that influenced different aspects of my life.

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Importance of Marketing - Importance of Marketing Plan

Importance of Marketing


Importance of Marketing strategy, Plan is given in the diagram below.

Importance of Marketing

Image credits © Manoj Patil.

Importance of Marketing in organizational success are given below.

  1. Customer Satisfaction
  2. Competitive Advantage
  3. Corporate Image
  4. Expansion of Business
  5. Economies of Scale
  6. Efficiency
  7. Organizational Objectives
  8. Optimum Use of Resources
  9. Brand Loyalty
  10. Brand Equity
  11. Brand Image
  12. Benefits to Stakeholders
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Features of Marketing - Nature of Marketing - Diagram

Features of Marketing


Nature of Marketing plans are given in the diagram below.

Features of Marketing

Image credits © Manoj Patil.

Explain the Nature of Marketing channels are given below.

  1. Systematic Process
  2. Ideas, Goods and Services
  3. Target Markets
  4. All Pervasive
  5. Customer Satisfaction
  6. Competitive Advantage
  7. Corporate Image
  8. Expansion of Business
  9. Organizational Objectives
  10. Marketing Environment
  11. Integrated Approach
  12. Societal Interest

Salient Features of Marketing Services are as follows:

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4 P's of Marketing Mix - Elements of Marketing Mix - Definition

What is Marketing Mix?


What is Marketing Mix? are given in the diagram below.

What is Marketing Mix?

Image credits © Manoj Patil.

What is 4 P's of Marketing Mix? are follows:

Marketing mix is an important concept of marketing management. The main aim of every business organization is to earn and maximize its profits. For doing so, they concentrate on 4 factors, i.e. Product, Place, Promotion and Price, known as a marketing mix. They are also known as four 'Ps' of the marketing mix.

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Functions of Marketing - Nature and Scope of Marketing

Functions of Marketing


Nature of Marketing is given in the diagram below.

Functions of Marketing

Image credits © Manoj Patil.

Scope of Marketing are given below.

  1. Buying
  2. Selling
  3. Assembling
  4. Standardization
  5. Grading
  6. Branding
  7. Transportation
  8. Warehousing
  9. Financing
  10. Market Research
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Importance of Marketing - Role, Significance of Marketing

Importance of Marketing


Features of Marketing are given in the diagram below.

Importance of Marketing

Image credits © Manoj Patil.

Role, Significance are given below.

Marketing and society / consumers

  1. Increase in the standard of living
  2. Employment opportunities
  3. Economic stability
  4. Creates utility
  5. Satisfaction of human wants
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What is Marketing? Definition, Meaning of Marketing - Diagram

What is Marketing?


Concept of Marketing are given in the diagram below.

What is Marketing?

Image credits © Manoj Patil.

What is Marketing? is given below.

Use of labour intensive technique was the main feature of production before Industrial Revolution. Production was on the small scale, before Industrial Revolution. Hence exchange of goods, purchasing and selling was very simple. However, after Industrial Revolution, sudden changes took place in production technique. Use of Machinery in place of Manpower was one of the major changes. Production was started in anticipation of demand on the large scale.

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Types of Marine Insurance Policies - Importance, Conditions of Marine Insurance policies

Meaning of Marine Insurance


What is Marine Insurance? Define Marine Insurance is given in the diagram below.

Types of Marine Insurance Policies

Image credits © Manoj Patil.

Marine insurance is the oldest form of insurance. It may be called as an origin of insurance business. Marine insurance is a contract of indemnity against the losses of account of perils of sea.

Marine Insurance is a contract between the marine insurance company and the insured or the shippers under which the insurance company undertakes to compensate the losses to the ship, the cargo or the freight due to particular marine peril, during sailing in exchange of a consideration of a certain amount of money (premium).

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