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Article Junction is an online blog of Sandeep Patil. Here, I share my encounters and experiences of life and would contribute articles on variety of topics; like finance, technology, health, the Internet, mobile, celebrities, etc. I shall also publish review articles on latest movies, documentaries, gadgets, products, services, so on. My attempt is to blog what I have seen, understood and learned.

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Articles published on 'Articles Junction Blog' (AJB) are written and published by Sandeep Patil. This blog is updated and maintained by my co-author and webmaster Manoj Patil. Some articles are also contributed by our guest bloggers on a timely manner. We hope you will enjoy reading our articles. We welcome you to submit your suggestions.

Welcome to Articles Junction Blog, a free information portal on variety of subjects and topics that influenced different aspects of my life.

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Need, Importance of Feedback in the Process of Communication

Need, Importance of Feedback in the Process of Communication


Feedback is an integral part of communication, and it allows the sender of a message to judge how effective it has been. Feedback is the final link or component in the communication chain or cycle. When the receiver of a communication sends a response or reply to the message, it is called feedback. Feedback is essential in all communications as it indicates successful transmission of the message. Feedback can be defined as the process by which the decoder's (receivers) reaction to the message is transmitted to the encoder (sender). Feedback is the backbone of the communication.


Need and importance of Feedback in the Process of Communication are depicted in the following image.


Need and importance of Feedback in the Process of Communication

Image credits © Manoj Patil.



The role of feedback in the process of communication are follows:

  1. Positive / Negative
  2. Immediate / Delayed
  3. Simple / Complex
  4. Profits / Losses

Importance, significance of feedback in business are explained in detail.


1. Positive / Negative


Feedback is an intelligent understanding of the encoded message by the decoder. Feedback may be positive or negative. Positive feedback means a very good and satisfactory response of the decoder to the encoder's encoded message Negative feedback means an indifferent response to the encoder's encoded message.


2. Immediate / Delayed


Feedback can be immediate or delayed. In inter-personal communication the receiver of the message conveys, that he has received through smiling or frowning. When we write letters or broadcast on the radio, the feedback becomes delays as the message is conveyed little slow.


3. Simple / Complex


Feedback can be simple through a nod of the head, conveying a brief yes or no, or it can be complex as a lengthy written response. Feedback involves circling back of information to a control device to adjust behavior. For example, when management communicates through a public welfare officer to the striking workers in the factory, the workers respond either positively or negatively and this feedback helps the management to take an effective decision to send the workers back to work.


4. Profits / Losses


Feedback can enhance the profits of an organization. If a business reacts positively to feedback, it changes its marketing strategy and achieves progress. A negative feedback may be responsible for weak and lop sided business. Thus, feedback constitutes the most vital aspect of the process of communication.



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