Define Persuasion? Importance of Persuasion in Business Communication

Define Persuasion, Definition of Persuasion, Meaning of Persuasion

Persuasion is an art of influencing the mind of the listener and hence it should be done with great care. Persuasion may therefore be defined as “an effort to influence the attitudes, feelings or beliefs of others or to influence action based on those attitudes, feeling or beliefs.”

Persuasion is a communicative skill. It enables a persuader to present his point of view from the Receiver's point of view and induce the Receiver to act accordingly. Persuasion is very useful in internal management within an organization.

Persuasion as a skill requires.

1. Knowledge about the Receiver.
2. Intellectual appeals to arouse the Receiver's interest.
3. Presentation of one's interests from the Receiver's point of view.

Define Advice? Importance of Advice in Business Communication

Define Advice? Definition of advice, Meaning of advice

One of the important objectives of communication is to offer advice or to counsel. Advice may be given on job-related matters, and counseling may be done on personal matters. Advice or counseling is most effective if it is personally oral communication. Advice opinion given by one to another, Urging him to do or not to do something.

Counseling is an organized and specialized form of advice; it is objective and impersonal. The counselor possesses great skill or knowledge of specific subjects. It is almost professional and is eagerly sought. Now-a-days, many business houses use counseling to solve the personal problems of their employees.