What is the Need and Objective of Consumer Movement?

Objective of Consumer Movement

Need, Objective of Consumer Movement are follows:

1. Safeguard against Malpractices
2. Knowledge to the Consumer
3. Representation of Consumers
4. Publication Unjust Practices
5. Encouragement to Business Community
6. Assistance in Legal Matters
7. Improving the Marketing System
8. Creating Association
9. To Discourage Antisocial Activities
10. To Awaken the Government

Now let‘s discuss objective or needs of consumer movement one by one.

1. Safeguard against Malpractices

Objective of consumer movement is to safeguard the interest for the consumer from the malpractices taken as one‘s own by the business community such as imposing high prices, supplying low quality goods, creating an artificial shortage.

2. Knowledge to the Consumer

Objective of consumer movement is on educating and informing the consumers about their rights. Such knowledge makes the consumers aware of their rights.

3. Representation of Consumers

Objective of consumer movement is to represent the consumer in front of Government bodies. There is Consumer Guidance society are formed to protect the consumer. Consumer guidance society represents the consumer to the government bodies for consumer protection and consumer laws.

4. Publication Unjust Practices

Objective of consumer movement is to organizes peaceful portions against malpractices of businessmen and also against anti-consumer policies of businessmen and government. Consumer movement highlights unethical, abusive and unfair trade practices and tries to put indirect pressure on the business community to adopt certain code of conduct.

5. Encouragement to Business Community

Objective of consumer movement is to gives co-operation and assistance to the business public in dealing with their actual problems and trials. This positive side of consumer movement boosts the moral of business community.

6. Assistance in Legal Matters

Objective of consumer movement is to give assistance to the consumer in legal matters. The consumer protection organizations assist individual consumers in legal matters, i.e., the procedure to be followed in filling a complaint to the court, legal advice and assistance, etc. Sometimes. Association can file a case on its own if the business actions are likely to affect the good number of consumers.

7. Improving the Marketing System

Objective of consumer movement is to improve the current marketing system. To fight with the present marketing system with a view to improving it and making it more fair and favorable to consumers. it initiates all measures, which removes ills of present marketing machinery and forces business interest to adopt code of ethics.

8. Creating Association

Objective of consumer movement is to strengthens consumers to construct consumer protection alliances at the local level.

9. To Discourage Antisocial Activities

Objective of consumer movement is discourage antisocial activities. If consumers are well organized, the producers and sellers cannot adopt anti-social activities like hoarding, adulteration, black marketing, short weights and measures, etc.

10. To Awaken the Government

Objective of consumer movement is to persuades the government to pass the necessary laws and to implement them for the protection of interest of consumers.