Advantages of Market Opportunity Analysis

Advantages of Market Opportunity Analysis

Advantages of Market opportunity analysis are depicted in image below.

Image credits © Manoj Patil.

Advantages of Market opportunity analysis are followed:

1. Market opportunity analysis helps to identify customer needs and accordingly design and deliver the products to generate customer satisfaction.
2. Market opportunity analysis may allow the company to enhance its corporate image.
3. Market opportunity analysis may enable the firm to gain competitive advantage over the market due to introduction of customer-oriented products.
4. Market opportunity analysis allows firm to make optimal use of available resources.
5. Market opportunity analysis helps a firm to accomplish its organizational objectives such as, increase in market share, profits, etc.
6. Market opportunity analysis may enable a firm to spread out its business in existing markets as well as in new markets.